As part of its Fuelled by Milk campaign, Jersey Dairy is inviting Islanders to join mascot Carlton on a summer trail adventure for the chance to win an exciting prize, including a year’s supply of Jersey milk.
This summer, Carlton has been busy hiding nine special Fuelled by Milk signs at participating cafés along Victoria Avenue and St Aubin’s Bay Promenade. Participants are invited to get outdoors, stay active and explore some of the Island’s favourite spots while taking part in the challenge.
Each sign features a QR code. Simply scan the code using your phone to reveal a secret word. Collect all nine words and rearrange them to uncover the hidden sentence.
Once you’ve cracked the code, submit your completed sentence by Tuesday 4th August to be entered into the prize draw. The trail can be completed in any order and over multiple days, making it the perfect activity for families, friends and anyone looking to get active this summer.
Trail Locations
La Frégate Café / Gourmet Galley at Castle Kiosk
The Lookout Beach Café
The Beach Hut
Old Station Café
The Kiosk
The Gunsite Beach Café
The Slip by La Haule Manor
Little Gem Beach Café
Prize
One winner will be selected at random and may choose ONE of the following prizes:
1-year supply of Jersey milk (10 litres per week)
3-month gym membership (up to £100 per month)
£250 Graeme Le Maistre sports voucher
Ready to get started?
Grab your phone, get active, and join Carlton on the trail!
About Fuelled by Milk
Fuelled by Milk inspires, energises and powers young athletes through the natural goodness of Jersey milk. Launched in 2025, the campaign has one mission: to highlight the benefits of Jersey milk for sports performance, recovery and overall well-being.
Jersey Dairy has partnered with schools, athletes and sports influencers to showcase how this nutrient-rich drink can support active lifestyles. Carlton, the campaign mascot, has been popping up at school sports days, local events and sporting fixtures across the island, cheering on teams and inspiring the next generation of athletes.
Whether you’re an aspiring athlete, a weekend runner or simply looking to lead a healthier lifestyle, #FuelledByMilk is here to help fuel your ambitions and inspire you to perform at your best.
More information: https://jerseydairy.com/fuelled-by-milk/
Or contact: Jessica.romeril@jerseydairy.je
